Why graphic design is the most important thing in marketing

Ignore this aspect of marketing at your peril!

Take a moment to think about some of the most famous brands in the world—Apple, Coca-Cola, Nike. Seeing these words on a screen might make you remember their logo and colors, make an entire ad pop in your mind, or be able to clearly see a giant ad on a billboard or building. . This not only shows the power of marketing, but emphasizes the importance of graphic design.

Without high quality graphic design, none of these brands would be where they are today. At this point you may try to argue that we are being hyperbolic, but the truth is that graphic design plays an important role in any marketing strategy. If you want your business or enterprise to have the best chance of success then you need to make sure that you pay attention to the importance of graphic design.

Graphic design isn't just about making things look good (though of course that's integral), it's about effective communication, conveying information, creating a visual identity, attracting a target market, and more. It has an essential role to play in every aspect of a business's marketing efforts, and we're going to show you why and how you can use a Graphic Design Agency to give any business a competitive edge.

Wait a second, what is graphic design?

We know you're reading the Vectornator blog right now, so there's a chance you already know a little about graphic design, but we don't want to make any assumptions, so here's a brief explanation of what graphic design actually is. Let's start with

In the most general and broad terms, graphic design is the art of combining text and images for various print and digital media, such as magazines, books, advertisements, and websites. Your average layperson might think that graphic design is just a fancy way of saying 'making things look good', but a graphic designer's job involves many different skills and aspects—typography, fonts, color theory. , page layout, and symbols are just some of the design elements that a graphic designer will work with.

Graphic designers work on how to display information in a way that resonates with your target audience and influences their decision-making process. A good marketing designer can use their graphic design skills to create a call-to-action that will encourage potential customers to buy your product or download your app, for example. Graphic design is a very broad variety of design tasks performed by professionals, including logo design, flyers and brochures, social media graphics, business cards and branded company materials, web page design and more.

OK, I understand what it is, but why is it so important?

One of the most compelling reasons why graphic design is so important is that we process images and visuals much faster than we process text alone. In fact, studies have shown that it is some 60,000 times faster! Also, when it comes to the way information is transmitted to the brain, humans are wired to process visual information. 90% of information transmitted to the brain is visual in nature.

At a high level, this means that we should prioritize quality graphic design if we want to best appeal to potential customers, and there are several other key reasons for this.

You only get one chance to make a first impression

At some point in our lives we've probably experienced opening a business's website for the first time, only to find that it hasn't been updated since the 1990s, and we immediately close the window and search. An option. With new potential customers, you get one shot to impress them and if you're not making an impression you're missing out.

Of course, we don't mean that you need to be flashy and over the top, that's not what good graphic designing is, we mean that you need to immediately appeal to your target audience in the best possible way. is The modern business world is very competitive, especially in the digital realm, and any edge you can gain over your competitors needs to be driven home. For this reason, quality designs are an indispensable tool for your marketing toolbox.

You only get one chance to make a first impression

We are bombarded by many different marketing campaigns every day—advertising is everywhere, both online and offline—and the battle for people's attention is fierce. Not only do you need to get the attention of potential clients and customers, but you also need to hold it. This is where graphics in design can really excel. A talented graphic designer can create the types of designs that will draw the viewer in and make them want to know more.

If you have poor graphic design or have neglected this aspect of your business, your marketing messages will fall flat. You need good graphic design to first catch people's eye, and then hold it.

    This increases sales and increases conversion rates

One of its best qualities is the ability of good graphic design to effectively communicate information and persuade people to take action. With a well-designed flyer, advertisement or web landing page, you can turn potential customers into paying customers. A skilled designer will know how to create a call-to-action type of design, and this will automatically lead to a larger customer base and a healthy bottom line.

A strong brand identity sets you apart

If you have any type of business, you will almost certainly have competitors, and one of the main uses of graphic design is to differentiate your business from the competition. Creating a distinct brand identity will help your business stand out and become easily recognizable. Branding isn't just about creating a company logo, it also includes what fonts you'll use in your marketing, what color palettes you'll incorporate, and what kind of imagery you'll include.

Branding consistency helps your product or business become easily and easily recognizable. Your branding reflects the type of company you are and can communicate your purpose and values. Regardless of the size of the business, good branding is essential, so it's no surprise that establishing a brand identity is one of the most popular design services that a design agency or graphic design business will be asked to provide.

Quality design builds trust and reliability

Gaining the trust of customers and clients is essential if you want to succeed in business. If your customers don't trust you, they won't buy your products or services. At its highest level, high-quality graphic design reflects professionalism, which shows that your business knows what it's doing. This is increasingly important in the digital realm. If your website is badly designed or has a poor user experience, it will immediately cost you business, while a slick and well-functioning site will do the opposite.