11 Sure Ways to Increase Email Click-Through Rates
11 Sure Ways to Increase Email Click-Through Rates If you've been running your email marketing campaign for even a few months, you're probably able to estimate the click-through rate of each campaign. And hey, good for you for getting a handle on your inbound marketing analytics. But it's a new year, and now's the time to dream big. Let's start improving that email click-through rate to give your CMO something to actually smile about. If you're not sure how to improve your email CTR, here are 11 surefire ways to do it. And remember that email marketing provides a prime opportunity for A/B testing; You should apply this to all of your email marketing campaigns to ensure that you're always improving emails to get the most ROI (which means more bragging rights for you). 1.) Test your subject lines. Click-through rate is often used in email marketing to refer to the click-through rate of an offer, especially in the body of your email. But you need to get re...
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