Why Ecommerce Website Agency
When I can do it myself?
Why would you hire a development agency when you can do it yourself or have an in-house team that can do it for you? In fact, when you are young and starting out, you may not need outside help at all. But as your business grows, it becomes more complex and requires additional time and resources to support you through the constant changes.
No matter the size of your company, an e commerce development agency has a variety of skills and experience that can be of help. They are well experienced in bringing digital projects to life. So, don’t think too much and read these 10 reasons why hiring an agency is a good idea.
1. Creating custom experiences
Do you know what is the biggest problem of almost every e-commerce store? There is almost no way to stand out from the competition. Many online stores use popular free or paid themes created by WooCommerce or Shopify, and it’s hard to tell them apart. An Adobe source says that “38% of people abandon a website if they find the layout unattractive.” This is where an e-commerce development agency can help you. Shopping can help you create experiences that entice and engage your customers.
2. Optimized performance
Nowadays, every person has 2–3 mobile devices. People want to access and experience content across devices with different form factors. Desktop, phone, tablet, and laptop with your choice of a browser.
Enterprises found that for every 1-second improvement in page load time, conversions increased by 2%. Why is this important? Every e-commerce development agency can optimize your online store for all different devices and platforms. It can combine all the best practices keeping in mind high performance and usability. As you know, page load time is one of the most important factors to improve your CRO (conversion-by-optimization).
3. Wide audience reach
As Salesforce data shows “87% of consumers start researching products online”. People search for everything online and if you don’t have an online store, you are missing out on your brand being seen. Not only are your competitors online, but so are new customers and potentially huge expansion opportunities. Start selling locally, but think globally. This allows you to become an international player and reach wider markets and close more deals, have more loyal customers. For example, AliExpress is one of the most popular brands worldwide. They sell over thousands of items per minute.
Top e-commerce web developers will thoroughly research your audience and create a store that meets their needs and boosts your sales. These are some of the best ecommerce agencies that can help your brand have a prominent online presence —
4. Adding new features
As e-commerce platforms evolve and as your business grows, adding new features can often bring more problems. It can also break your site if changes are not made correctly.
A good ecommerce development agency will study the effects of adding new features and test them in a secure environment before publishing updates to your site. This will minimize the risk of breaking anything.
5. New integration
Similar to adding a new feature, adding a new integration can break your site. This usually takes time to fix and can result in lost revenue. Sometimes the damage caused by an incompatible integration can be irreparable.
A development agency will have extensive knowledge of most integrations available. This can help you map out the right integration for the exact need of your site or business. They can also create a solution to integrate the service you want with their website.
6. Quality Assurance (QA)
Imagine building an e-commerce shop by yourself and then something breaks and you don’t know what to do. This is a very common situation. An e-commerce platform can be sophisticated with various moving parts. As a result there are many things that can go wrong. Therefore, quality assurance testing and elimination of the issues found is essential. Every e-commerce development agency will add a QA testing to the list of services they provide. Make sure your online store is working normally at all times and don’t miss a single sale.
7. Expanding to other platforms
In addition to optimizing experience and performance on different platforms, you may want to expand beyond the web platform experience. By adopting an omnichannel approach to sales to tap into a distinct segment of the audience.
According to a survey conducted by Accenture, 61% of global shoppers want to use AR and VR technology to improve how clothes can fit them. 54% of shoppers want to shop for home goods and furniture.
An e-commerce development agency can create a shopping experience on AR (Augmented Reality), VR (Virtual Reality), Mobile Apps (iOS/Android), Social Media Commerce, and Conversational Commerce. All with a focus on driving more sales and differentiating you from your competition.
8. Maintenance and Support
Every website and online store needs constant maintenance and support. Sorry, the digital world is not ideal and there is support to ensure that your e-commerce business is running smoothly and especially when you are not working.
Working with an e-commerce development agency ensures regular maintenance and support by performing extensive checks and keeping your security up-to-date so your customer data stays safe.
9. Migration
As your business grows, you may find that your current e-commerce platform does not meet your growing needs or may be experiencing serious issues. If migration from WooCommerce to Shopify, or vice versa, is the solution to these problems, depending on the e-commerce setup you have with multiple products, data and integrations, the migration is not done correctly, resulting in data loss. .
Working with an e-commerce development agency from the start can help you find the right platform to avoid the need to migrate entirely. However, if you are in a place where migration to a better platform is the only solution for your business, an expert can help you migrate without any data loss.
Grow your business with a growth partner
You may either have an ongoing e-commerce business or are planning to set up a new business, hiring a professional development agency helps you overcome future challenges and current problems.
With the support of a development agency, they handle the technical challenges that support that growth while you focus on growing your business.
10. Retargeting
One of the biggest e-commerce problems is abandoned carts. The solution is retargeting.
Statistics show that consumers retargeted with display ads are 70% more likely to make a purchase on the retailer’s website.
With highly targeted ads on external platforms, you can easily reach customers who have left your store and get them to come back and convert. The ecommerce development agency you use will track cart abandonment, demographics and purchasing behavior so you can segment your customers properly. .
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